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The Resource The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't, Carmine Gallo

The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't, Carmine Gallo

Label
The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't
Title
The storyteller's secret
Title remainder
from TED speakers to business legends, why some ideas catch on and others don't
Statement of responsibility
Carmine Gallo
Creator
Author
Subject
Language
eng
Summary
How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage
Cataloging source
DLC
http://library.link/vocab/creatorName
Gallo, Carmine
Dewey number
658.4/5
Index
no index present
LC call number
HF5718
LC item number
.G3533 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Business communication
  • Communication in management
  • Communication in organizations
  • Storytelling
  • Inspiration
  • Persuasion (Psychology)
Label
The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't, Carmine Gallo
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
25 cm
Edition
First edition.
Extent
xvii, 268 pages
Isbn
9781250071552
Isbn Type
(hc)
Lccn
2015038725
Media category
unmediated
Media MARC source
rdamedia
Label
The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't, Carmine Gallo
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
25 cm
Edition
First edition.
Extent
xvii, 268 pages
Isbn
9781250071552
Isbn Type
(hc)
Lccn
2015038725
Media category
unmediated
Media MARC source
rdamedia

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